1. Overview

This Privacy Policy outlines Boyd's Outdoor Power (“we,” “our,” or “us”), practices regarding the collection and usage of your personal data when you interact with this website or use the platform as outlined in our Terms of Service, including any data you may provide through electronic communication with Boyd's Outdoor Power.

We encourage you to read this Privacy Policy thoroughly to understand how we treat your personal data. Should you disagree with our privacy practices, please refrain from using the platform. Your use of this platform constitutes your acceptance and agreement to be bound by the terms of this Privacy Policy.

Boyd's Outdoor Power reserves the right to modify this Privacy Policy at any time according to its discretion. Your continued engagement with the platform following any changes implies your acceptance of our updated practices. Thus, we recommend reviewing this Privacy Policy regularly for any updates.

This Privacy Policy operates under the framework of the Boyd's Outdoor Power Terms of Service, with the Services constituting part of the platform as detailed in the Terms of Service.

2. Information That May Be Collected From You & How It Is Gathered

Boyd's Outdoor Power may gather two categories of information during your visit to the platform: Personal Information and Non-Personal Information (together referred to as “Information”).

“Personal Information” is data that identifies you personally, such as your name, email address, employer, job title, department, and phone number.

“Non-Personal Information” is data about you that does not explicitly identify you. While you navigate our platform to browse, read, or view content, we collect and store information about your visit that is not personally identifiable.

We collect Information:

  • Directly from you when you voluntarily provide it. For instance, subscribing to a newsletter, creating an account, making a purchase, or requesting information from Boyd's Outdoor Power requires us to collect details like your name, contact, billing, shipping, and communication information, along with your account ID or credentials to fulfill your request. Voluntary submissions of information may also occur when you set an appointment through the platform, participate in a trade show or event, or contact us in other ways. If you provide Personal Information about others to us or our service providers, you must ensure you have the right to do so and for us to use that information in accordance with this Privacy Policy.
  • From sources. We receive information from partners, vendors, suppliers, and other sources. The sources from which we obtain information are mainly corporate entities, though some may be educational or public institutions, located across our operational regions. These sources typically include advertising and marketing firms, data vendors, public databases, social media platforms, partners, product or service providers, event or trade show hosts or vendors, research partners, or entities using Boyd's Outdoor Power Services. We ensure that the information received from these sources was collected with your consent or that these entities are legally entitled to provide your Personal Information to us. We may also collaborate with partners to co-create datasets for business operations, aiming to improve the platform and Boyd's Outdoor Power Services, enhance products, and develop new features and capabilities. Occasionally, we merge Personal Information from various sources, including information directly from you or through your use of the platform.
  • Automatically through your interactions with the platform. Information on your interaction with the platform is collected via cookies, pixel tags, and other similar technologies. For detailed information on our use of these technologies, please refer to our Cookies Policy, which covers our use of cookies and similar technologies, your management options, and our response to Do Not Track signals.

 

  1. Utilization of Personal Data by Boyd's Outdoor Power and Its Collection Objectives

Boyd's Outdoor Power leverages the personal data gathered from you or provided by you for diverse objectives, including:

  • Enhancing Platform Functionality and Services: We utilize your data to facilitate, customize, and enhance your experience on the Platform and with Boyd's Outdoor Power‘s Services. Certain data, like your IP address, facilitates communication with your device to ensure network connectivity, monitor Platform usage, troubleshoot server issues, and bolster security measures. We engage in data analysis for testing, refining, and innovating new products, services, and technologies, and spotting trends. Our use of cookies and similar technologies like pixel tags supports the operational efficiency of our websites and Platform. Refer to our Cookies Policy for details on our cookie usage.
  • Support and Platform Improvements: Information aids in providing updates, reports, and ensuring the smooth functioning of the Platform. Auto-update features may assess your system to refresh or enhance files, keeping you updated with the latest security measures, versions, and functionalities. We depend on your data for performance analysis, maintenance, and customer support for the Platform and other Boyd's Outdoor Power Services, including validating eligibility for offers.
  • Business Operations: Your data is essential for managing our business operations, such as accounting, auditing, billing, and collections. It also supports fraud prevention, legal rights protection, and contractual obligations fulfillment. Personal data is used for communicating with you regarding our services, marketing, and sales, in line with your communication preferences.
  • Communication Strategies: We utilize contact details to send communications regarding services, respond to customer inquiries, issue security alerts, policy changes, subscription notifications, and distribute marketing or informational content like newsletters, in accord with your preferences. We may invite you to participate in surveys or research, requiring voluntary personal data, detailed further in specific notices.
  • Targeted Advertising and Marketing: Personal data, combined with other collected data, assists in customizing content delivery and evaluating marketing campaign effectiveness. Device location settings impact the personalization of Boyd's Outdoor Power Services and content on the Platform.
  • Platform Improvement and Statistical Analysis: Compiling statistics from Platform traffic aids in understanding user needs and responding effectively. Increased interest in certain Platform aspects might be highlighted to enhance user experience.

Legal Basis for Data Use (For EEA and UK Visitors): In the EEA and UK, we collect and use personal data where we have your consent, need to carry out a contract with you, fulfill a legal obligation, or when processing is in our legitimate interests.

Data Retention: We retain personal data only as long as necessary for the purposes collected, including legal, regulatory, and reporting requirements. In certain cases, you may request data deletion. We may anonymize personal data for research or statistical purposes, which we can use indefinitely without further notice.

4. Information Protection by Boyd's Outdoor Power
Boyd's Outdoor Power employs suitable administrative, technical, and organizational measures to safeguard personal data against risks like loss, destruction, and unauthorized access. We expect our suppliers and users to uphold similar standards of data protection. However, no system is entirely secure, and we urge immediate contact if you suspect a security issue with your Boyd's Outdoor Power account.

5. Data Distribution by Boyd's Outdoor Power
Boyd's Outdoor Power collaborates with suppliers and partners to deliver and enhance the Platform and Services, ensuring data use aligns with this Privacy Policy. Data may also be disclosed for legal reasons, to protect customers, ensure Platform security, and protect our legal rights, including during corporate transactions like mergers or acquisitions.

6. Children’s Information: Boyd's Outdoor Power does not knowingly collect data from children under 16. If such data collection is discovered, it will be deleted promptly. Children under 16 should not provide personal data to Boyd's Outdoor Power.

7. External Links and Services: Boyd's Outdoor Power is not responsible for the privacy practices of linked sites or services not operated by us. This includes other websites, services, or apps that may be linked to our Platform.

8. Do Not Track: Currently, the Platform does not respond to Do Not Track signals from browsers.

9. Understanding Your Privacy Rights

Boyd's Outdoor Power honors your control over your Personal Information and your right to influence its use and distribution. Depending on your geographic location, you may have various rights regarding the management of your personal data, including the ability to request access, make corrections, and dictate your preferences regarding marketing communications from Boyd's Outdoor Power. Further details are provided below based on your residency.

10. Rights for European Users

For individuals in Europe, additional rights may be available under the GDPR, UK GDPR, or nFADP, which may extend to specific Boyd's Outdoor Power Services you utilize.

  • Accessing, Correcting, or Deleting Your Data: To amend, access, or request deletion of your Personal Information, you’re welcome to contact us via the Platform or the contact details in the “HOW TO CONTACT US” section. It’s important to note that even after requests for changes or deletion, some personal data may need to be retained for legal recordkeeping or to complete transactions initiated prior to such requests.
  • Upon request, and as mandated by law, we will confirm the Personal Information we store about you and, if requested, provide a copy. A written request can be made as described in the “HOW TO CONTACT US” section. Processing fees may apply, and identification verification will be required.
  • Specific Rights in the EEA, UK, and Switzerland: You have the right to object to or request restriction of processing for your Personal Information, as well as the right to data portability. These rights can be exercised through a written request as mentioned previously. Consent withdrawal for data processing is always an option, which won’t affect prior lawful processing activities or non-consent-based processing activities. For concerns or inquiries about our data practices, you can reach out to your local data protection authority. For disputes, JAMS Mediation, Arbitration, and ADR Services provide a recourse mechanism without charge. Binding arbitration is available under certain conditions for unresolved issues.
  • Advertising and Marketing Preferences: You have control over the use and disclosure of your Personal Information for advertising and marketing. To modify your contact details and communication preferences, use the contact methods provided. Opting out of marketing communications doesn’t preclude you from receiving essential service-related messages. The use of cookies and similar technologies in advertising can be managed through our Cookies Policy.

11. Global Operations and Data Compliance
As a global entity based in the United States, Boyd's Outdoor Power may transfer your Personal Information across borders to our partners in various countries.

International transfers aim to enhance service efficiency and safeguard data. We comply with legal standards for data protection across borders, including adherence to the EU-U.S. DPF, UK extension, and Swiss-U.S. DPF for data from the EEA, UK, or Switzerland. Boyd's Outdoor Power is responsible for ensuring data transferred to others is protected and used in accordance with this Privacy Policy and applicable laws.

12. Data Privacy Framework Compliance
Boyd's Outdoor Power and its subsidiaries are committed to the principles of the EU-U.S. and Swiss-U.S. Data Privacy Frameworks, ensuring the protection of personal data received from the EU, UK, and Switzerland. Our certification with the U.S. Department of Commerce affirms our adherence to these principles. Conflicts between our privacy policy and the Principles are governed by the Principles. For more information and to view our certification, please visit the Data Privacy Framework website.

13. California Consumer Privacy
Exclusively for California residents, this section elaborates on rights under the CCPA. These rights include notifications regarding data collection and use, along with rights to access, correct, delete personal data, opt-out of data distribution, limit sensitive data use, and protection against discrimination for exercising these rights.

Your Personal Information is not sold. For opting out of personal data use for targeted advertising, or to request data access, correction, or deletion, refer to the “HOW TO CONTACT US” section. Requests for deletion may be subject to legal or transactional retention needs.

Boyd's Outdoor Power requires verification for requests under the CCPA, and authorized agents can make requests on your behalf under certain conditions.

Our Privacy Policy details the categories of Personal Information collected and the purposes for which it is used, including any collection of Sensitive Personal Information and the limitations on its use as per the CCPA.

Personal Information Category

Retention Period

Business Purpose

Collected

Disclosed

Sold

Identifiers (such name, address, IP address, email, etc.)

See Section 3 of Privacy Policy: “Retention of Your Personal Information”

For functionality, customer support, business operations, communication, advertising and marketing, and statistical purposes.

Yes

Yes

No

Personal information defined in Civil Code Section 1798.80(e) (such as signature, SSN, financial information, and insurance information, etc.)

 

 

No

No

No

Protected personal information (such as gender, religion, sexual orientation, or disability)

 

 

No

No

No

Commercial information (such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, etc.)

See Section 3 of Privacy Policy: “Retention of Your Personal Information”

For development, customer support, business operations, communication, advertising and marketing, and statistical purposes.

Yes

No

No

Biometric information

 

 

No

No

No

Internet or other similar network activity (such as information on a consumer’s interaction with a website, application, or advertisement, etc.)

See Section 3 of Privacy Policy: “Retention of Your Personal Information”

For functionality, business operations, and statistical purposes.

Yes

Yes

No

Geolocation data

 

 

No

No

No

Audio, electronic, visual, thermal, or olfactory information

 

 

No

No

No

Professional or employment-related information

 

 

No

No

No

Education information

 

 

No

No

No

Inferences (such as analytics and preferences

 

 

Yes

Yes

No

 

14. Rights for Colorado Residents

For those residing in Colorado, this section details your rights under the Colorado Privacy Act or “CPA”. Colorado residents have specific rights, including receiving notifications about the collection, use, disclosure, or sale of their Personal Information; the ability to access, correct, or delete their Personal Information; and the option to opt-out of personal data use for targeted advertising, its sale, or certain profiling activities.

To manage your Personal Information, including accessing, correcting, or requesting its deletion, please utilize the contact details provided in the “HOW TO CONTACT US” section. It’s important to note that Boyd's Outdoor Power may retain necessary information for legal, transactional, or recordkeeping purposes even after a deletion request. In handling requests under the CPA, Boyd's Outdoor Power will verify your identity using information based on past interactions and the nature of the requested data. Should Boyd's Outdoor Power not take action on your request, we will provide an explanation. If there is a delay beyond 45 days in responding to your request, you have the right to appeal, which can be done through the contact details mentioned.

Authorized agents can act on your behalf under the CPA, for which Boyd's Outdoor Power might require verification of your identity or confirmation of the agent’s authorization.

15. Privacy Rights in Connecticut
Connecticut residents are addressed in this section, highlighting rights under the Connecticut Data Privacy Act or “CTDPA.” You can exercise your rights by contacting us as detailed in the “HOW TO CONTACT US” section. Should we decline to act on your request, you have the right to appeal our decision through the same contact details.

16. Privacy Rights in Utah
This section is specifically for Utah residents, informing you about your rights under the Utah Consumer Privacy Act or “UCPA.” Exercise your rights by reaching out to us using the contact methods mentioned in the “HOW TO CONTACT US” section.

17. Privacy Rights in Virginia
Virginia residents, this section outlines your rights under the Virginia Consumer Data Protection Act or “VCDPA,” including notification rights regarding Personal Information collection, usage, disclosure, or sale; and the ability to access, delete, or correct your Personal Information. You also have the right to opt out of Personal Information use for targeted advertising, its sale, or specific profiling, without discrimination for exercising these rights.
For requests regarding your Personal Information, including access, correction, or deletion, please refer to the contact information in the “HOW TO CONTACT US” section. Boyd's Outdoor Power may keep necessary information for legal or recordkeeping purposes even after a deletion request. Requests under the VCDPA require identity verification, based on prior interactions and the sensitivity of the data involved. If your request is declined, Boyd's Outdoor Power will provide a reason, and you have the right to appeal this decision through the provided contact details.

18. SMS and MMS Marketing (opt-in and opt-out)

18.1 Lead form campaign acknowledgment text to the user confirming the receipt of their submission and open communication line to manage their request through this channel.

18.2 You can cancel the SMS service at any time. Simply text “STOP” to the shortcode. Upon sending “STOP,” we will confirm your unsubscribe status via SMS. Following this confirmation, you will no longer receive SMS messages from us. To rejoin, sign up as you did initially, and we will resume sending SMS messages to you.

18.3 If you experience issues with the messaging program, reply with the keyword HELP for more assistance, or reach out directly to [email protected] or (715) 294-3014.
18.4 Carriers are not liable for delayed or undelivered messages.

18.5 As always, message and data rates may apply for messages sent to you from us and to us from you. You will receive messages as a response to your requests and occasionally a new message relating to customer support or other matters. For questions about your text plan or data plan, contact your wireless provider.

18.6 For privacy-related inquiries, please contact us if you cannot find the answer on this page.

19. Contacting Us Regarding Privacy Matters
For questions or concerns about this Privacy Policy and our privacy practices, please reach out to us at [email protected], or via postal mail at the address provided. We’re here to assist with any inquiries or feedback regarding your privacy rights and our data handling practices.

20. HOW TO CONTACT US

Boyd's Outdoor Power

930 State Road 35 South • Dresser, WI 54009

Phone: (715) 294-3014
[email protected]